Does your website say what it needs to say?
What your website says is just as important as how it looks. Writing for the web is part art and part science. Effective website messaging ensures your website gets your message across while also driving visitors to act and incorporating keywords to help your site show up on search engine results. It's storytelling and strategy all wrapped up into one.
Our professional copywriting services mean you don't have to figure out what to say, how to say it, where to place it or think about how it all fits into the bigger picture of your website project. We do it all for you.
Our Copywriting Policy
impactful storytelling + motivate visitor action
Professional Copywriting Services
We understand that writing may not be your strong suit – and it can be really hard to write about yourself or your business! Sometimes we're just too close to our business to be able to hone the message and strike the right tone to attract and engage customers. That's where a professional outside opinion becomes invaluable.
Our professional copywriting services include:
WEBSITE PAGE COPY
Copywriting for your own business can be hard. In fact, it is by far the one thing that clients struggle with the most. If you choose HeiPro to design and develop your website, we include copywriting for your entire site in all of our packages. We also offer copywriting as an ala carte service.
BLOG COPYWRITING
Managing a blog and dedicating resources to writing can be difficult. We offer copywriting for blog posts on a one-off basis or in a consistent manner (often part of our ongoing SEO services). We do the research and/or interviews to determine your expertise, ensure blogs are optimized for keywords, engage the reader, and direct them to take action.
THE COPYWRITING
PROCESS
working with us
WE GET TO KNOW YOU: We will learn all about you and your business through our Signature Discovery Process. What you say, how you say it, and the passion with which you speak about your business helps us strike the right tone and message in your copy.
RESEARCH BECOMES REAL: We use information from all of our interviews, questionnaires, SEO keywords, and research to create copy that resonates with you, your clients, and Google.
THE EDITING PROCESS: We use Google Docs to collaborate with you to refine and finalize the copy.
ADD THE COPY TO THE WEBSITE: Working with the website designer on your project, we align your copy with the website design to make sure certain content stands out. Long gone are the days of paragraphs of text. It’s important to break up copy in bullet points, different font sizes and styles, and sections to ensure the reader engages with it and takes action.
WHY
HEIPRO
DIGITAL?
your VOICE
YOUR WORDS
OUR WRITERS
We do things a little differently at HeiPro. Every client is important to us, which means you get 100% personalized attention throughout your copywriting project. It all starts with a deep dive into you and your business with our Signature Discovery Process. This is a chance for us to learn about your business and how well your current website copy supports your business and website goals.
We will work with you to develop website copy that hits the right tone, sends the right message, and sounds exactly like you.
YOUR COPYWRITING PROJECT WILL COVER
- your customer’s needs -
We'll talk to current, past, or prospective clients to learn how customers view your business and experience your website. This perspective is invaluable in identifying what's working well, what's not, and how we can make your website content more effective and valuable for customers.
- business needs -
We use questionnaires, research, and interviews with key stakeholders to obtain background information. We then compare that information with your existing site content to identify areas of improvement or change. Our objective is to develop content that supports your website goals.
- competitive research -
This step involves analyzing the websites of your top competitors so we can better understand the industry, the jargon, and how content is used on websites to support the business.
- current site audit -
If a current website exists, we will review each page of the site to gain insight into your brand’s tone and voice. Then we use that information to make improvements. If your existing site is not the voice and tone you desire, we’ll take that into account too.
“An amazing website that clearly speaks to our ideal client.
We were really impressed with the process and communication throughout building our new website. HeiPro has a knack for asking the right questions, truly listened to us and clearly understood our business and goals. Because of that they were able to create an amazing website that clearly speaks to our ideal client and will help us to meet our business goals. The team was fantastic to work with; would definitely recommend!”
MICHELLE MILLER // RVI HIGH PERFORMANCE BUILDING EXPERTS
Let’s get things rolling.
Book a call to chat about your needs, our options, and pricing for your project.
COPYWRITING ARTICLES
Articles
BConnected is a social media marketing agency based in Appleton, Wisconsin. The agency provides social media content, “done for you” social media management, and social media lead generation. Unfortunately, their previous website was infected with malware. They needed help stat!