BUILDING A PRESENCE, ELEVATING A VOICE, AND ENRICHING A BRAND

the project overview

BConnected is a social media marketing agency based in Appleton, Wisconsin. The agency provides social media content, “done for you” social media management, and social media lead generation. Unfortunately, their previous website was infected with malware. They needed help stat! 

Our objectives were to design an informative and dynamic website that would build trust in the company and show off their capabilities and experience while also providing a lead generation avenue for BConnected itself.

WEBSITE PLATFORM
Webflow

SERVICES PROVIDED 
Web Design
SEO
Copywriting

BUSINESS TYPE
B2B

INDUSTRY
Social Media Marketing

the challenge

• Following BConnected’s own service categories of Thrive, Capture, and Cultivate, we created a plan. Our goal was to create a website that would help them thrive online by boosting their SEO efforts, capture the essence of their personality as a company, and cultivate new clients and business relationships. 

the solution

• Thrive. We conducted competitive research to identify keywords that would provide the greatest traction, then incorporated them throughout the site.

  • Professional copywriting ties it all together with cohesive messaging that encapsulates BConnected’s business personality.

• Capture. This site has a bold eye-catching color scheme and several dynamic elements that immediately grab attention. 

• Teaser, “make you think” questions draw visitors even further in. 

• Cultivate. Clear and straightforward service processes and pricing information demonstrate BConnected’s value from the very start. 

• A comprehensive portfolio showcases past projects and demonstrates BConnected’s capabilities.

OUR THOUGHTS: Ask BConnected what they do and they will tell you they are a social media marketing agency that helps brands bring their voices online. As a digital marketing agency that helps brands build their online presence, the parallels between our two agencies were inescapable. 

The similarities in our businesses helped us understand one another better – the terminology, pain points, the challenges, the value provided – and allowed us to push the boundaries a bit on design and layout. 

It was a pleasure to help one of our digital marketing neighbors find their own voice and improve their online presence!

Award-Winning Site: The BConnected site was submitted for consideration of an American Advertising Award and we are thrilled to announce that HeiPro won! We received a Silver American Advertising Award in March 2023 from the American Advertising Federation (AAF) Fox River, a local chapter of the national organization, for our work on this site! 

Interested in having a website that works for you 24/7? Reach out! We’d love to help.